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Aurum Brand Kit

A premium identity system built to reflect elegance, craftsmanship, and modern luxury.

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Detail

Aurum is a rising jewelry brand that blends timeless craftsmanship with contemporary design.

  • Client:

    Aurum

  • Industry:

    Jewelry & Fashion

  • Category:

    Brand Kit

  • Duration:

    4 Weeks

From logo and color palette to packaging and social guidelines, I crafted a cohesive brand kit that elevated their presence and resonated with their upscale audience.

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Pain Points

The Challenge Behind the Shine:Designing Visual Identity That Reflects Elegance and Meaning

  • /01

    Lack of a consistent visual system across platforms.

  • /02

    Existing logo and fonts felt outdated and didn't reflect the brand’s elegance.

  • /03

    Needed a brand identity that worked equally well in print, packaging, and digital spaces.

Result

The new brand kit positioned Aurum as a serious contender in the luxury market,delivering a modern look with timeless appeal.

  • /01

    3x Increase in Instagram engagement

  • /02

    40% Growth in online store conversions

  • /03

    90% Positive feedback from customers on rebranded packaging

  • /04

    5x Brand consistency score across all assets

Testimonial

What Clients Say

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Velisse’s understanding of brand identity helped us reintroduce our business with confidence.

She was detail-oriented and always responsive to feedback. The entire rebranding process felt effortless with her guidance.

Anna Romanov

Nova Cosmetic
Velisse’s understanding of brand identity helped us reintroduce our business with confidence.

She was detail-oriented and always responsive to feedback. The entire rebranding process felt effortless with her guidance.

Anna Romanov

Nova Cosmetic
Velisse’s understanding of brand identity helped us reintroduce our business with confidence.

She was detail-oriented and always responsive to feedback. The entire rebranding process felt effortless with her guidance.

Anna Romanov

Nova Cosmetic

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